Juratoys
Growing through play
Looking ahead to 2026, Juratoys confirms a strong and consistent vision: growing alongside children, supporting them through every phase of development with educational, safe toys designed to spark creativity and emotions. This commitment runs across all the Group’s brands – Janod, Kaloo and Lilliputiens – as explained by Noemi La Torre, Country Manager Italy at Juratoys.
For 2026, we are strengthening our commitment to developing toys that offer complete experiences, capable of fostering autonomy, imagination and emotional expression, she explains. The quality of materials, sustainability and a design that invites children to play and explore remain fundamental elements for us.
New products will also take center stage at Toys & Baby Milano, where Juratoys will showcase its highlights within a stand designed to welcome and inspire. “As always, we want an open, colorful and inclusive space that reflects our way of understanding play, La Torre says.
Janod will introduce the new Busy Book Farm and Busy Book Dinosaurs, the Wonderful Sound Good Night Lamp and Animal Stories, the relaunch of the Confetti line to celebrate its fifteenth anniversary, and a new Doll’s House filled with hidden details. Kaloo presents the GRIGNOTI collection, dedicated to babies’ “first times,” along with two new dolls from the Tendresse range. Lilliputiens expands its offering with the Mix & Match line, new books focused on emotions, and imaginative play sets.
Our goal for 2026 is to respond even more proactively to market needs, La Torre concludes. We want to strengthen the presence of our brands in Italy and continue to grow by offering toys that put fun, learning and well-being at the heart of play.
