toys & baby milano
full of magic, full of business!
In the heart of Milan, TOYS & BABY MILANO has been an international showcase and meeting place for professionals in the games, toys, early childhood, stationery, carnival, festivities and party sectors since 2016, enriched by a number of professional development opportunities: a unique event on the Italian scene! In a dynamic setting, companies present their flagship products and new items, also with a view to the Christmas season. The in-person edition takes place over two days (Sunday and Monday) at Allianz MiCo, Europe’s largest conference and event centre, the ideal place to do business and lay the foundations for new collaborations.
exhibition sectors
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Games, toys, hobbies and model making
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Early childhood (prams, high chairs, changing tables, baby carriers, feeding bottles, breastfeeding, first meals)
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Cots, furniture and accessories
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Clothing, fabrics and accessories
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Children’s books
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Stationery, packaging
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Festivities, parties, decorations
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Licensing
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Service companies, laboratories
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Specialised magazines and much more…
edition 2025 data
the place to be
a “unique” and “innovative” exhibition
TOYS & BABY MILANO is a high value-added meeting place for companies and buyers, designed to increase and consolidate brand awareness in a dynamic and prestigious context that offers an engaging experience for visitors.
These are some of our strengths, appreciated by both exhibitors and buyers:
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three-stage event: physical and digital editions (PREVIEW and PLUS);
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simple formula: pre-fitted spaces and low costs;
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ideal mix of products from the sectors represented;
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communication targeted at professional visitors;
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promotion through the main sector media;
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training events with prestigious partners.
digital edition
There is also a PLUS, 100% Digital!
TOYS & BABY MILANO PLUS is our digital edition: synergistic, complementary and not a substitute, it is an additional opportunity that marks a new way of doing business in step with the times, exploiting the resources made available by the internet.
Through a simple procedure, buyers in the sector are accredited to the platform and can view the offers proposed by registered companies in detail; in turn, companies have the opportunity to highlight their products, add descriptions and multimedia content, and be contacted directly by potential buyers interested in more information about what is on offer.
versions that add value to the “classic” edition
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DIGITAL PREVIEW: Available one month before the in-person event, it is the perfect opportunity to learn about new developments and products.
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DIGITAL PLUS: extends the networking opportunities by another two weeks, a time dedicated to those who were unable to attend the in-person edition or simply to allow them to catch up on information and contacts conveniently online.
events & co
training & information
Toys & Baby Milano is a communication and professional development tool for all players involved, created in close collaboration with prestigious partners.
A constant evolution driven above all by content, thanks to an interesting programme of conferences and workshops.
editions archive
unlock a memory: relive the excitement!
This section contains videos and the most beautiful photos with some of the protagonists of past editions. Also available are the event programms and the complete list of exhibitors who contributed to the success of TOYS & BABY MILANO.
Choose and click on the year of your interest for more information:
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2025 – Eighth Edition + Digital Edition – click HERE
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2024 – Seventh Edition + Digital Edition – click HERE
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2023 – Sixth Edition + Fourth Digital Edition – click HERE
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2022 – Fifth Edition + Third Digital Edition (Toys Milano PLUS) – click HERE
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2021 – Second Digital Edition (Toys Milano PLUS) – click HERE
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2020 – First Digital Edition (Toys Milano PLUS) – click HERE
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2019 – Fourth Edition – click HERE
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2018 – Third Edition – click HERE
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2017 – Second Edition – click HERE
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2016 – First Edition – click HERE
