The sixth edition of Toys Milano was held on April 16th and 17th, 2027, on a Sunday and Monday at the AllianzMiCo in fieramilanocity fairground.
It was the biggest edition ever, breaking all records: attendance up by +25%, companies present by +14%. The surface area dedicated to the 235 brands on display came to over 12 thousand sqm. And given the immediate sell-out, in 2024 there will be at least 18 thousand. Now in its 6th edition, thanks to this remarkable performance, Toys Milano & Bay-B confirmed to be the one and only business-tobusiness event dedicated to toy and early childhood markets, but also stationery, carnival, festivities and party.
Growing exponentially year after year, it has now established itself as a must-attend event for all insiders, the place to be for all stakeholders.
Indeed, between 16 and 17 April, from Allianz MiCo at fieramilanocity as many as 3,830 buyers, retailers, commercial agents and opinion leaders from all over Europe, Italy in primis, passed through. In such an energetic context, it is the early childhood sector, with the Bay-B division, that has increased its exhibition presence most at the fair thanks to a remarkable +53% compared to the previous edition. Numbers also confirmed by the most recent market data analysed during the interesting workshops and talks scheduled: the infant sector closed 2022 on a positive note with +3.5% (source: GfK), while the toys market boasts an excellent Q1 2023 thanks to a remarkable +4% (source: Circana) that bodes well for Christmas.
Those who were unable to attend live for reasons of time, geography or work were able to count on the full-digital edition.
The Toysmilano.plus platform for the 4th year in a row (active for a fortnight from 8 to 19 May) offered a further option: full of special content, videos, presentations, interviews and insights of all kinds also taken from the live event.