toys & baby milano week
may 9-16, 2026
For the first time, Milan welcomes Toys & Baby Milano Week, a week entirely dedicated to the world of play, toys, and childhood products. An initiative designed to highlight and rediscover the fundamental role of a sector that provides essential tools for growth, relationships, and inclusion.
A universe capable of bringing together generations, families, and communities, creating authentic connections through engaging, educational, and meaningful experiences.
Milan transforms into a map of places to explore::
each shop tells a story of discovery and wonder.
For the first time, energy and creativity step outside the exhibition halls and fill the city; the initiative brings colors, new discoveries, and a sense of wonder into the heart of Milan.
The week thus becomes an invitation to rediscover the value of time spent together: as they stroll through the city, families can visit participating stores and enjoy engaging, educational, and meaningful experiences.
the trade fair meets the city
During Toys & Baby Milano Week, Milan becomes a stage dedicated to play, growth, and fun.
A unique opportunity to experience firsthand the products showcased at the fair, discover their educational, relational, and emotional value, and create shared moments across generations.
A network of specialized stores actively takes part in the initiative, bringing the spirit of the event into their own spaces:
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Themed window displays and special setups
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Play demonstrations and product trials
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Presentations of new releases
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In-store events and entertainment activities
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Special promotions for families
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…and much more
under the patronage of
organized by
