Selegiochi
il 2026 tra creatività, gioco e sorpresa
2026 opens in the name of creativity, tenderness and innovation for the toy world. Among creative activities, comforting plush toys and surprising figurines, the new offerings aim to stimulate children’s imagination and accompany them in discovering play. One of the key new products is the BUKI Primo Light-Up Tablet, a tool designed to introduce younger children to drawing in a simple and fun way. Thanks to the built-in light, children can easily trace models and learn to draw while developing creativity, precision and coordination.
With the Primo Light-Up Tablet, we want to offer children a tool that helps them express their creativity in an intuitive and enjoyable way, explains Eric Schappler, Sales Manager at Selegiochi. Also designed for younger children is Lapin Bonbon by DOUDOU, a soft and delicate bunny created to accompany babies from birth. Light and easy to cuddle, it is a reassuring companion at any time of day. Plush toys play an important role in children’s emotional development: Lapin Bonbon was designed precisely to provide comfort and sweetness from the very first months.
Among the most surprising products is the Schleich Starfish, a realistic figurine that changes color with heat, for example when in contact with warm water or held in the hands. An effect that makes play even more engaging and stimulates children’s curiosity.
The color-changing effect adds an element of discovery that makes play even more stimulating, comments the Sales Manager. There is also room for hands-on creativity with Avenir’s origami kits, which allow children to create animals and paper shapes using colorful, guided models, developing concentration and precision. Creative activities such as origami help children develop patience and manual skills while having fun, emphasizes Schappler.
Many of these new products will be showcased at Toys & Baby Milano, where the company will present a large part of its brands.
We are pleased to announce our return as distributors of Schleich. The brand will play a leading role in our stand, with a complete and highly visible display, concludes Schappler. For 2026, the company is looking ahead with determination: “We have great ambitions and important challenges to face. Our goal is to best satisfy our customers and ensure a strong presence throughout the territory. The team is fully committed to making this year a key milestone in the development and consolidation of our business.
