C.A.S.T.
new materials and design
C.A.S.T. looks to the future of early childhood with a balanced mix of tradition and innovation, focusing on sustainable materials and advanced technologies.
Our goal is to continue evolving without losing the identity that has distinguished us for over a century, says Daniela Cellerino, the company’s CEO.
The main innovations concern both flagship brands. On one hand, Rosa Prima Infanzia, a historic brand synonymous with Made in Italy quality, introduces new packaging for its textile line, designed with ecology and sustainability in mind.
We wanted to rethink our product packaging to reduce environmental impact while maintaining the elegance and recognizability of the brand, explains Cellerino.
On the other hand, AirCuddle® confirms its technological vocation with the launch of an innovative removable-cover mattress. At the core of the product is AirSoul®, a three-dimensional structure made of food-grade polyurethane resin air cells, certified OEKO-TEX® Standard 100 Class 1 and fully washable with water.
This solution ensures the highest levels of breathability, hygiene, and safety, Cellerino emphasizes. The company’s strategy also aims to expand its product range by investing in research into increasingly innovative and sustainable materials. We will continue to combine technology and craftsmanship while maintaining the high quality standards that have always defined our creations, she concludes.
