Nuvita
smart solutions for parents and retailers
2026 begins under the banner of innovation for Nuvita, which is accelerating in the tech-driven lightweight baby care segment with an increasingly complete range designed to simplify families’ daily routines.
2026 will be a very intense year, explains Marco Viale, Founder and CEO of Anteprima Brands International, because we will complete the Nuvita tech range, the result of two years of investment in research and development. We will bring to market intelligent, portable solutions designed to truly simplify parents’ lives, giving families back time and energy and transforming repetitive tasks into automatic and reliable actions.
For the specialist retail channel, the company is focusing on a highly innovative offering. “We provide stores with products capable of supporting shelf rotation, increasing average value and strengthening premium positioning, with a tangible competitive advantage,” Viale emphasizes.
At Toys & Baby Milano, Anteprima Brands will present new products that are already available and ready for immediate distribution. Among the highlights are the new wearable breast pumps from the Materno line, equipped with three-phase CareFlo technology. “This is not just an alternative solution for when needed,” Viale explains, “but real support for breastfeeding. It represents a cultural shift that helps sustain breastfeeding for as long as possible, benefiting the health of the mother and, above all, the baby.” In the milk-warming category, two portable bottle warmers are being introduced, capable of reaching 70°C, including a model with a mixing propeller for preparing formula outside the home. To simplify everyday management, Nuvita is launching Linda, a bottle washer, sterilizer and dryer in a single appliance, and Lattespresso, the automatic formula maker that doses, mixes and warms powdered milk at the touch of a button, preparing a bottle in just a few seconds. There is also space for monitoring solutions, with a low-emission video baby monitor capable of analyzing a baby’s cry and identifying its causes, as well as a white-noise diffuser with night lights developed according to pediatric sleep guidelines for newborns
In 2026 we will work on several fronts with a clear objective: strengthening our presence in the tech-driven lightweight baby care segment and expanding distribution in Italy and abroad, creating new business opportunities for our partners, concludes Viale. We will continue to invest in direct relationships with parents and in fast, effective after-sales service, because a satisfied consumer returns to the store, builds loyalty and supports sales over time.
