MAM BABY
50 years of innovation and design
2026 has already begun with important news for MAM BABY, ready to be showcased at Toys & Baby Milano. Dario De Ponti, Country Manager Italy of MAM BABY, shares the brand’s main innovations:
This will be a special opportunity for us to present several new products designed to accompany families as they grow. Among these is the new MAM Easy to Drink cup, launching at the beginning of 2026. It is a cup designed to make the transition to a regular cup easier, thanks to its 360° valve system that is leak-proof, safe, and perfect for on-the-go use. Made from Tritan®, an innovative material that is as transparent as glass but extremely durable, resistant, and odorless, its intuitive design allows children to drink easily from any side, avoiding spills between sips.
MAM’s range is also enriched with functional and safe accessories. De Ponti previews:
We are unveiling the new MAM pacifier clip. A functional accessory that meets high safety and design standards, combining style and practicality in one element. At the same time, we continue to strengthen our breast pump category with a strategic update that builds on last year’s launches: MAM Milk Bag – breast milk storage bags – are now integrated into the wearable MAM Move breast pump pack, expanding the offering and providing an even more complete and practical solution for moms, in line with the brand’s commitment to supporting the breastfeeding experience with innovative and functional products.
The objectives for 2026 focus on growth and strengthening relationships with Italian consumers:
After 2025, a year in which MAM consolidated its leadership in Italy in the categories we compete in, confirming itself as the No.1 brand*, 2026 is an important year because we are celebrating MAM’s 50th Anniversary and launching a new brand positioning. In Italy, our goals are growth-oriented: we want to strengthen MAM’s bond with consumers, increase our market share, and explore new valuable initiatives and partnerships.
With these novelties, MAM confirms its commitment to making families’ daily experiences easier and safer, combining innovation, functionality, and design.
*Based on NIQ GfK Market Intelligence: sales monitoring data for PACIFIERS and BOTTLES/TEATS in ITALY for the 12 months ending 31/12/2025. GfK Panelmarket, Sales Unit. Copyright © 2025, Nielsen Consumer, LLC.
