Kids Licensing
Always trendy: toys, stationery and gifts
Founded in Barcelona, Spain, Kids Licensing is a leading company in the business of products for kids and youngsters: during over 30 years it has been able to develop innovative and up-to-date solutions. Thanks to its solid experience which embraces every step, from design to production, Kids Licensing can be ahead of trends and meet the consumers’ constantly evolving needs.
“We are specialists in the toys, stationery and gifts businesses, where we stand out because we avail ourselves of our own original brands and we cooperate with the most prestigious licensors”, says Andrea Maddaloni, Key Account Manager. “Among our brands, in particular, WOW Generation, our top line in the world of children’s fashion and beauty, boasts a range encompassing cosmetics and arts & crafts, stationery and electronics”.
At Toys & Baby Milano Kids Licensing will introduce the latest products of the licensed lines: “The new selection includes the popular digital and interactive watches, innovative 3D lamps/alarms and many more original items with the most requested licenses like Stitch, Hello Kitty, Spider-Man and so on”, announces Maddaloni. “Moreover, we will show the latest proposals from our brands, WOW Generation, Sweet Dreams, Frootimals, and the Vision Kids tech line. Last but not least, we are thrilled about the launch of a new brand, Clay to Play, innovative modelling clay line that offers all that is needed to create unique characters. Every kit contains non-toxic modelling clay in various colours with countless customization options. At the beginning three collections will be available: Farm, Jungle and Ocean, with the relevant characters and playsets to assure an all-round play mode. Simple and creative, the procedure gives children the chance to follow the instructions or let their imagination run freely. Thanks to the quick air drying, every creation can be preserved, allowing children to put together their own personalized collection over time”.
