Italtrike
quality, growth, identity
The year ahead promises to be one of evolution for Italtrike, combining product innovation with renewed communication energy. Bertilla Gandolfi, Project Developer at the company, outlines a packed schedule of launches and strategic projects.
2026 will be a year full of new developments for Italtrike. Some innovations will be previewed at Toys & Baby Milano, while others will be introduced progressively throughout the year, explains Gandolfi. A clear invitation to partners and stakeholders follows: Following our official channels will be essential to stay up to date on upcoming developments, particularly regarding our tricycle lines dedicated to the school world, our iconic ride-on La Cosa, and a major brand communication evolution project.
At Toys & Baby Milano, the company will present in Italy, for the first time, a highly anticipated new release: the latest edition of La Cosa Soft.
This collection stands out for its refreshed design and new certified cotton cover, hypoallergenic and easy to wash, created to combine elegance, comfort, and practicality. Ready to discover it? Gandolfi adds.
The goals for 2026 are ambitious yet fully aligned with the company’s DNA.
We want to continue surprising Italtrike customers with high-quality products that are safe for children, supportive of their growth, and recognizable for their originality and design value. We remain committed to our mission by developing innovative solutions in the ride-on and mobility toy market, with constant attention to children’s development and well-being. Alongside product innovation, there is growing focus on the overall customer experience: “We aim to be increasingly close to our customers, improving every stage — from product selection to after-sales service — through a continuous improvement journey. And to tell our story ever more effectively, conveying our commitment and passion. A 2026 shaped by quality, identity, and vision.
