A specialist in nursery products, Italbaby, born in October 1983, is owned by the Tatoli family (picture).
“Our winning features are care for any detail in production, organizational flexibility and total attention to sustainability and to ever stricter European standards”, says Francesco Tatoli, Key Account Manager and co-owner (picture). “We also distinguish ourselves by the knowledge of the consumers’ needs, purchase of first quality materials, skilled workforce and always fast and available after-sales service. For us, product and consumer are the main interest. The present market situation and the baby products category we deal with are not encouraging us to engage in long term development and investment plans; however, even for 2024 we are designing innovative products that will make us stand out in comparison with what is already on the market”.
Due to the births decrease registered both in Italy and abroad over the last years, Italbaby is facing a very complex situation, therefore opting to focus on the so-called “top-of-the-range”.
“In Italy the children’s room sector experiences a general trade environment where on one hand the cheap and entry-level products are preferred, while on the other hand consumers look for high-quality, long lasting articles”, comments Tatoli. “Our aim is succeeding in providing the retailers with both ‘tools’, so that they can rely upon a flexible and, as much as possible, universal brand and company, offering ever more modern and trendy products. As to the foreign markets, we notice that the ‘classic Italian style’ is still appreciated and wanted: it really is a favourite feature of our brand abroad where we are known for such speciality which we are proud of, and willing to carry on in the future”.