Dulcop
soap bubbles: beyond play, towards the future
For over fifty years, Dulcop has been bringing a simple and universal symbol of play to the world: the soap bubble. Founded and grown in Bologna, the company now represents one of the finest examples of “Made in Italy” excellence in the toy industry, with a strong international presence built on quality, safety, and innovation.
Our growth, explains President Andrea Melotti, is rooted in clear values: Italian manufacturing, a strong focus on children’s safety, and the ability to innovate while staying true to our identity.
This journey has also been recognized at an institutional level: last year, Dulcop received a prestigious award from the Italian Ministry of Enterprises and Made in Italy, dedicated to outstanding Italian manufacturing companies, and celebrated with the release of a commemorative postage stamp.
At Toys & Baby Milano 2026, Dulcop will present two major new products under the Bubble World brand. The first is Bubble World Indoor, a soap bubble line designed for indoor play, featuring a revolutionary formula that does not wet surfaces and leaves no residue. The second is Bubble World Pets, dedicated to cats and dogs: special scented bubbles created to engage our four-legged friends in shared moments of fun.
Product innovation goes hand in hand with a strong commitment to sustainability. The company is currently leading an important development project linked to its move to a new production facility, designed to improve energy efficiency and reduce environmental impact. At the same time, Dulcop continues to strengthen its connection with the local community. This year again, “The Bubble Factory” will open its doors to schools with two open days dedicated to discovering the production process and promoting a culture of safe play.
We believe that a soap bubble can represent much more than just a game: it is imagination, sharing, and wonder. And it is precisely from here that we want to continue building our future, says Melotti.
