U. BorgonovoDB-Line
Play, collect, surprise
2026 begins with growth and an expanded offering for DB-Line, which continues to invest decisively in the Toys and Kidult segment. On the occasion of Toys & Baby Milano, the company is showcasing a selection of new products designed to capture the strongest market trends, with a particular focus on the world of collecting and pop culture.
DB-Line is continuing its expansion path in the Toys and Kidult world with a continuous and structured strengthening of its offering, explains Franco Cicchello, the company’s Purchasing Manager. We are introducing new brands and product lines into distribution, starting with the blind box business, a product category set to become increasingly important.
Among the key nouveautés presented in Milan is the exclusive line dedicated to the famous comedy trio Aldo, Giovanni and Giacomo, featuring products that include the iconic Garpez, as well as T-shirts and keychains designed for fans. There is also strong attention on trading card collecting, with protective cases by The Acrylic Box, made of high-resistance acrylic and equipped with magnetic closure. The offering is completed by StoPuzzle’s creative puzzles, the football-themed board game Palo!, and the My Arcade retro gaming console line.
Our strategy aims to provide retailers with on-trend products that offer high added value, Cicchello concludes. The Pop Culture project is constantly evolving and has led us to secure distribution deals with major brands such as Giggle Monster by Ohku, alongside emerging companies like HiToy and 52Toys.
