Commerciale Sorce
growth and new challenges for 2026
At Toys & Baby Milano, Commerciale Sorce will showcase a stand designed to highlight the companies it represents and its development strategies.
At this edition of Toys & Baby Milano, we will present several companies, says Vincenzo Sorce, Sales Manager.
Among them is Arditex, for which Commerciale Sorce acts as the agent in Italy, with Vincenzo Sorce as General Agent.
For 2026, the catalog is expanding with the introduction of products such as interlocking foam flooring, a sleeping bag line, and a lighting line. The trade fair will also feature winter and Christmas novelties from the winter and Christmas lines, along with products from the Home line, such as wooden tables, double-sided boards, foam armchairs, and play desks. The objectives are clear: to complete the national sales network and to develop a catalog that can become a leader in the children’s licensing sector.
There is also space for Lexibook, represented by Commerciale Sorce in central and southern Italy, with David Bassan, Country Manager Italy, and Vincenzo Sorce as agent.
In 2026, the company is evolving its offering by introducing new product lines and collaborations with new licenses such as Hello Kitty, Star Wars, Toy Story, and Peanuts. The catalog is expanding with educational PCs, new karaoke systems, musical instruments, digital cameras, and a broader range of remote-controlled products.
There is also growth in “the range of interactive robots,” alongside the debut of a new line of toys based on artificial intelligence. Among the trade fair highlights is a preview of the K POP Academy line, with growth linked to the new direct sales network established in 2025. Finally, Commerciale Sorce presents its import and distribution lines, with a focus on the bicycle sector.
In 2026, Commerciale Sorce is expanding its catalog by introducing a new line of bicycles.” During Toys & Baby Milano, our bicycle line and some of the new products that will feature in our catalogs will be presented. The goal for the year is to expand the catalog range and position Commerciale Sorce as a leader in the bicycle market.
