Bugaboo
Innovation, sustainability and advanced design
The Bugaboo brand has managed to upset the children’s mobility business by combining innovation, comfort and design. Founded in 1999 by Max Barenbrug, a Dutch engineer, Bugaboo is well known thanks not only to its iconic pushchairs but also to its constant commitment to sustainability. As a matter of fact, Bugaboo is one of the first brands in the children’s mobility business to obtain the BCorp certification, acknowledging its actual engagement in activities that meet high standards of social and environmental sustainability.
“We have always been convinced that sustainability should not be a compromise, but a basic value in every step of the production process”, says Max Barenbrug. “In our opinion, every product must not only assure comfort and functionality, but also respect the environment and contribute towards its protection. At the heart of Bugaboo’s identity is the employment of recycled materials and the design of modular systems that allow reusing several parts, so reducing the environmental impact. Our pushchairs are manufactured with high-quality recycled textiles and materials, designed to last and to be handed on from generation to generation. Thanks to a modular and versatile design, every product can be adjusted according to the family’s needs, in order to make it less necessary to buy new articles as the child grows. Such approach not only offers families better comfort but also contributes towards the reduction of waste and of the resources needed to produce new objects”.
Beyond pushchairs, Bugaboo has extended its catalogue with similarly innovative and sustainable products: car seats, evolutionary chairs and travel cots, all of them manufactured with the same care for environment and children’s safety. Every product is designed to be as eco-friendly as possible, employing recycled and sustainable materials without jeopardizing performance and durability.
