We are part of a multi-specialised group active in the consumer goods sector since 1921. Over the years, we have expanded our portfolio to include bicycles, cycle accessories, scooters, tricycles, tableware, child seats and car accessories, as well as innovative safety and automotive solutions.
Lubex started out as a company specialising in lubricating oil, but since the 1970s it has embarked on a process of diversification. Starting in the automotive sector, it extended its offer to bicycles and accessories, with a focus on the children’s segment. Today, the group consists of six product divisions and six different sales networks covering a variety of distribution channels, targeting both large-scale retailers and specialised shops.
The baby care and toy divisions offer products in five categories: children’s bicycles and cycle accessories (with prestigious licences such as Disney and Stitch Barbie), scooters and tricycles, tableware and water bottles, safety and travel accessories. Innovations include Streetjam 3D helmets and iridescent helmets that change colour in the sun. In addition, double-walled thermal water bottles guarantee high quality and practicality, ideal for school. New launches of twist scooters and Balance Bikes complete the range.
Company contacts
Fabio Zuanazzi
email: fzuanazzi@lubex.it
Cell. : +39 366 409 6046
Tel. : +39 02 2651 551
