pop-up store / toys & baby avenue
the new pop-up experience
In this new area, visitors will be able to stroll along a “promenade” inspired by a city street, lined with shop windows of different stores, each dedicated to a brand. A route designed to offer a different visiting experience, rich in visual stimuli, ideas, and inspiration.
The POP-UPS will showcase previews and the most interesting new products, displayed in a clear and essential way, like an authentic shop window inviting discovery.
A new, agile, and engaging exhibition format, designed to offer maximum inspiration with the utmost simplicity.
brands
this section is continuously updated
