gioco per sempre awards
awards ceremony
The Awards Ceremony of the fourth edition of the “GIOCO PER SEMPRE AWARDS” will take place on Sunday, May 10, 2026, at 5:30 PM. The event is organized by Assogiocattoli in collaboration with the specialized magazine TG TuttoGiocattoli (Edizioni Turbo).
The initiative was created with the aim of highlighting the year’s product innovations and rewarding companies in the sector that have stood out for their innovation, quality, and commitment.
Among the main new features of this edition is the debut of a special award dedicated to the RETAIL sector, divided into three main categories: maxi-store, multi-store, and single point of sale, developed in collaboration with the specialized magazine Toy Store (Duesse Media Network).


toys awards 2026
10 product categories
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Action Figures, Collectibles & Playsets
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Fine Arts & Creativity
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Building & Construction
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Dolls, Collectibles & Playsets
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Board Games & Puzzles
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Infant & Preschool Toys
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Electronic, Educational & Scientific Toys
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Outdoor & Sports Toys
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Plush Toys
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Vehicles
retail awards 2026
3 macro-categories
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Maxi-Store
Rewards the major retail players in the toy industry that have kept the culture of play alive by interpreting market trends and organizing events capable of engaging families. -
Multi-Store
Recognizes the value of small chains that companies consider their most reliable and strategic partners in the toy channel, for their design capabilities, quality of execution, and tangible results. -
Single Point of Sale
Celebrates the store that serves as a reference point in the toy world, thanks to a carefully curated assortment, customer services, and experiential formats.


