New-Ray Toys CO group. L.t.d. of Hong Kong, where NewRay srl is the official Branch for southern European market is specialized in the design and manufacture of toys scale models. For several years it has been challenging toys market proposing our evergreen items and new ideas that are a result of an important union between the Company and the most important Brands worldwide.
These licensing agreements lead to the development of product families that embrace the world of static Die Cast (cars, motorcycles, helicopters, trucks, planes made in different scales), that of the remote control, battery models and play sets, differentiating your product for quality and reliability.
The “mission” of NewRay consists mainly in promoting its brand as a synonym of quality, reliability and safety of the product offered, constantly engaging in research and study of the materials to be used for the realization of its lines. All our products are, in fact, accompanied by “Toy quality and safety certification” issued on the basis of tests carried out in the laboratories of the main international certification bodies.
