Joie is a young brand born in England in 2011 and arrived in Italy in 2020, offering versatile baby products adapted to the needs of modern families. Joie’s mission is to share the happiness of the arrival of a baby with parents all over the world, trying to support them in the best possible way with a range of high quality products and effective solutions to cope with everyday life. The child’s comfort and safety are focal points for Joie: its car seats have been awarded several times by Adac and Tcs tests for achieving high safety standards. Joie is committed to the protection of the environment, favouring the recycling of materials as much as possible, and to others with humanitarian aid.
The Wonderland Group has been developing and manufacturing nursery products since 1983 and has become a leading international player, in particular establishing itself as the largest manufacturer of car seats in the world for its own and other leading brands in its market. As an industry leader, Wonderland is characterised by technological innovation and excellent R&D. It has also received many awards and accolades over time. It is a manufacturer for some of the best-known childcare brands and owns the Joie and Nuna brands, which are very popular in Europe and the United States, as well as being the distributor of the Graco brand.