Wooly Organic
A soft toys line focusing on sustainability
Wooly Organic, a Latvian brand that has been producing eco-friendly clothing and toys since 2011, boasts a strong focus on sustainability and artisanal quality.
“Our motto, ‘Green Behind the Seam’, reflects our commitment to using organic, regenerative, recycled, or biodegradable materials, ensuring products that are gentle on the skin and environmentally friendly” says Madara More, the brand’s CEO and founder. “We believe in ‘Proud to be Slow’, an approach that prioritizes quality over quantity, creating durable and timeless items. Our facility in Latvia guarantees a transparent and controlled supply chain with European artisanal production. We are GOTS (Global Organic Textile Standard) certified, ensuring an ethical and traceable production cycle from the field to the final product”.
At Toys & Baby Milano, Wooly Organic presents its new collection of soft toys, made with innovative and sustainable materials. The heart of this collection is Teddy Belly, a character that helps little ones understand the importance of environmental awareness. Teddy Belly helps children develop sensitivity toward sustainability, teaching them that every choice has an impact on the planet.
“This collection introduces a new biodegradable filling, an eco-friendly alternative to traditional polyester, derived from plant-based fibers. Additionally, the packaging is entirely made of paper, reducing plastic use. The line will include various characters, from the classic Teddy plush to a rattle, a tummy warmer, and an exciting new addition: Alma, the Teddy that loves yoga. Alma is a special teddy bear designed to help children explore the world of mindful breathing and yoga from an early age. Thanks to its flexible structure, it can take on different positions, guiding little ones in discovering movement and inner calm. Teddy Belly is a messenger of change for a greener future!”.
