Tutete
when quality is serious play
“You’ll wish you were a child” is more than a slogan: it’s an invitation to look at childhood with enthusiasm, creativity, and wonder, while sharing authentic values and a positive approach to everyday life.
Tutete was founded in 2007 in Murcia, southern Spain, with a clear idea in mind: to support children and their families with beautiful, safe products designed for everyday use. Today, the company is a benchmark in the light childcare sector for babies and children aged 0 to 8, and a leader in the online market in Spain, Italy, Portugal, and France. Since 2015, the brand has also been present in over 3,000 retail stores across Spain, Portugal, and Italy, alongside its own collection and the official distribution of quality, design-driven brands such as Monnëka, Göbe, and Kiddikutter.
Tutete has grown without ever losing sight of what truly matters: children and the trust of families, says Teresa Olivares, co-founder of the brand. Every product is created to be used, loved, and experienced every day, with the utmost attention to safety. Quality, design, practicality, and safety are the four pillars on which Tutete has built its identity. The brand has also revolutionized the market with an innovative, elegant, non-toxic, and permanent personalization system, turning personalized pacifiers into true companions in growth for thousands of children. Personalization means creating an emotional bond, making each item unique and truly close to the family, explains Teresa Olivares. Tutete’s commitment also looks to the future, with a strong focus on reducing plastic and using sustainable and organic materials.
At Toys & Baby Milano, the brand will present the eight patterns of the Summer 2026 collection and, as a preview, all the new Back to School 2026 products. “We want to keep inspiring and reminding everyone that childhood has no limits or age: every day is an adventure” , concludes Teresa Olivares.
