Simba Toys
A wide range of products for kids, fans and kidults
In 2026, Simba Toys Italia strengthens its strategy by focusing on innovation, collectibility, and major entertainment licenses.
This year again we are presenting a broad and cross-category portfolio, explains Giandiego Coloru, Head of Marketing. Innovation is a strategic pillar: we develop products aligned with the main market trends, from collectibles aimed at children and the growing Kidult universe to lines inspired by the most relevant entertainment properties. Synergies with franchises such as Super Mario, Toy Story, and Star Wars allow the company to offer assortments capable of speaking to Kids, Fans, and Kidults alike, meeting the needs of both toy specialists and retailers oriented toward the Pop segment. We aim to provide our partners with a complete and targeted offer, built around the expectations of different audiences.
Among the new launches presented at Toys & Baby Milano are the Disney YuYus, collectible bag charms featuring vinyl faces inspired by iconic characters such as Stitch and Winnie the Pooh, reinterpreted in fun animal-style versions. Equipped with a carabiner clip, they can be attached to bags, backpacks, or keys, turning into distinctive accessories. For Christmas, the Majorette Lancia Delta Integrale gift set makes its debut: a five-piece pack featuring historic liveries — Giallo Ginestra, Blu Lagos, and Rosso Monza — under official Lancia license. “It’s a project developed by the Italian team, born from listening to the community of fans and collectors who had long been asking for this model.” Creativity also takes center stage with the Aqua Gelz Lagoon Set, a foldable 1.2-meter playset that allows users to create more than 37 3D sea creatures in just seconds thanks to eight molds and colored gels.
The Care Bears plush line also returns, available in formats ranging from mini charms to 60-cm plush toys, featuring new Christmas characters and previously unseen symbols. On the licensing front, with Jada Toys come new remote-control vehicles inspired by The Mandalorian & Grogu: the iconic AT-AT, with dynamic walking motion and integrated sounds, and the 33-cm AT-RT, featuring LED lights and an included mini figure. For the back-to-school season, Motor Mutants by Dickie Toys makes its debut: 10 models to assemble in blind boxes, over 15 surprises, and 20 grams of “cosmic” slime, with the chance to find an ultra-rare model.
“In 2026 we aim to strengthen our role as a strategic partner for retail and consolidate our position among the leading players in the industry,” Coloru concludes.
