Brio – Ravensburger
A groundbreaking world of playsets for little girls
BRIO Flora is a new product range by BRIO that takes children into a universe of creativity and discovery, a magic world where characters like Blossom, Jasmine and Rose live in a coloured village of flowers. BRIO is a Swedish brand established almost 150 years ago, part of the Ravensburger group since 2015.
“We have always been deeply attentive to the consumers’ insights”, says Michael Heun, BRIO Group Managing Director. “We listen to children carefully and let ourselves be inspired by them at every stage of the process, from beginning to end, and when we decided to focus on the characters and build the rest of the concept around them – at that moment Flora was born”.
The BRIO Flora line is designed in order to promote the children’s creativity and imagination. Every toy is manufactured using safe and durable materials and aims at assuring hours of fun and stimulating play. The characters are adorable animals with hidden magnetic functions and playful accessories; each one has its own unique personality and invites children to live new adventures. It is a game that aids children in exploring and telling their own stories. This coloured and customizable world is a perfect stage for imaginative play, where children can gather flowers, leaves and berries in order to build their own fanciful reality.
“BIO Flora inspires curiosity for nature and creative play”, explains Heun. “It boasts a unique design that allows children to travel through fantasy towards new worlds and fantastic friends. It is a line of safe and high-quality toys, made in order to last and to stand the children’s adventures. At Toys & Baby Milano 2025 you will be able to discover a preview of BRIO Flora and so to meet a world of limitless play”.
