Rappa
investing into toy sustainability
Rappa s.r.o. is a Czech family-owned company with more than 35 years of tradition in developing and distributing toys and gift items. Its long-term growth is driven by three key pillars.
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Sustainability and responsibility: constant expansion of the eco‑friendly product lines. The aim is to show that toys can be both beautiful and environmentally responsible.
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Quality and longevity: focus on products designed to last. Rappa’s mission is to offer toys that bring long-term joy and build trust with partners and customers.
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Partnership approach: to a family company, stable relationships are important. Many of Rappa’s B2B clients across Europe have been with them for years thanks to the reliability, fast logistics and solution-oriented mindset.
Today, Rappa is growing and expanding to new markets, while remaining faithful to the values on which the company was founded: honesty, innovation, and responsibility for the world around us, says Christian Rappersberger, CEO. At Toys & Baby Milano, we will present not only new products but also several important company initiatives. Our best‑selling line of eco‑friendly realistic plush toys filled with recycled PET materials will be extended with new animal species and updated designs. We will introduce sustainable cardboard displays and stands designed for retailers. These displays enable attractive presentation while being fully recyclable. We will showcase our popular ‘plush animal with printed scarf’ solution, a souvenir concept with custom branding that is ideal for zoos, aquariums, amusement parks and tourism destinations across Europe.
Company‑related developments and milestones will be introduced as well:
In line with the latest EU environmental guidelines, we have expanded our eco-friendly lines and have invested into development ensuring full compliance with upcoming sustainability standards, adds Rappersberger. It is a significant growth of our sustainable product portfolio. In order to strengthen its European B2B presence, Rappa is currently expanding cooperation with partners in Southern Europe, including Italy, where interest in eco-friendly toys is rapidly growing.
