OkBaby
50 years of passion: the story of its secret
Half a century of OkBaby, filled with bath times and happy mums. Elena Erli, Italy Sales Manager, introduces the two odourless diaper disposal systems and the toilet trainer step, new products designed to complete the range.
In 2026, OkBaby celebrates its 50th anniversary in style. Elena Erli, Italy Sales Manager, reveals the secret behind half a century of success:
“We have always believed in Made in Italy and supported retailers and families with strong after-sales service.” A clear focus on a specific niche has strengthened the company’s reputation: “Our core business is bath time. Mums know us and appreciate us above all for this.” To mark this milestone, OkBaby is focusing on creativity and sharing. A corporate video highlights the company, its employees and the quality of its products. Alongside major European trade fairs, aperitifs and events will welcome customers and partners in a celebratory atmosphere.
At Toys & Baby Milano, unmissable new products will be unveiled, developed in collaboration with DiAPER Champ: two diaper disposal systems in different sizes and a toilet trainer step, both requested by customers to complete the product range.
The two diaper disposal systems stand out for their odour-free performance thanks to a patented sealing system; they require no refills and are very easy to use, explains Erli. The toilet trainer step is practical and comfortable: Very comfortable for the child and simple to use, it perfectly complements our offering. Once again, OkBaby proves that innovation, quality and care for families never go out of style. Fifty years of passion and attention to detail—and the story continues.
