Muchmellow
Forty Years of Know-How Go Baby
Muchmellow is Simast’s new project that transforms over 40 years of expertise in silicone into products for early childhood, designed for babies aged 0–24 months. A collection that brings together quality, creativity and Italian manufacturing, presented for the first time at Toys & Baby Milano.
After more than forty years of experience in silicone processing, Simast opens a new chapter in its history with Muchmellow, the project launched at the end of 2025 and dedicated to baby products for ages 0–24 months, entirely made in Italy. A debut that combines industrial know-how, design and a strong value-driven identity.
“Our company has been working with silicone for over 40 years, and Muchmellow represents the natural evolution of this journey” explains Marco Gagliano, Managing Director of Simast. “We wanted to put our expertise at the service of the baby world, creating a line of safe, original products that are rigorously made in Italy.” The first items developed are divided into three categories: weaning products, such as bowls, plates, spoons, bibs and related sets, teething toys offered in nine playful shapes, and silicone puzzles in six variants, unique on the market. “Fun, discovery and safety are the emotions we want to convey through the use of our products,” Gagliano underlines.
Muchmellow will make its official debut at Toys & Baby Milano, a deliberate choice. As an Italian company, we decided to present ourselves for the first time in our own country. Toys & Baby Milano will be our first major opportunity to introduce the brand to both Italian and international industry professionals. Distribution will start in January 2026 through a partnership with a leading distributor in the sector. Looking ahead, the goals are clear: In 2026 we aim to expand commercially into international markets, both within and outside the EU. At the same time, we are already working on new product references that will be launched by the end of the year.
