Medela
The future of breastfeeding, tailored to mums’ needs
For Medela, 2026 begins with major innovations dedicated to mothers: “In 2026 we are introducing a completely renewed range of breast pumps, designed to support every mother in an even more natural, intuitive and personalized way,” explains Giovanni Amici, the company’s National Key Account Manager. From classic models to the latest-generation wearable pumps, Medela aims to combine high performance with maximum comfort, offering a pumping experience that is simple, flexible and aligned with the everyday lives of families.
However, Medela is not only about breast pumps: we continue to expand our range of accessories and solutions that support breastfeeding at every stage, always guided by more than 60 years of scientific research and by our continuous listening to mothers, adds Giovanni Amici. On the occasion of Toys & Baby Milano, Medela will present its new range of wearable breast pumps: products designed with moms in mind — discreet, comfortable and created to fit seamlessly into daily life. Behind every solution lies our experience and our mission: to make breastfeeding more accessible, calm and supported, anywhere and at any time.
The company’s goals for 2026 are clear and ambitious:
Our objective is to continue promoting and supporting breastfeeding in all its forms. We do this through our products, but also through education, training and information aimed both at healthcare professionals and at families who choose to breastfeed. We want to stand by their side with concrete solutions, authoritative content and a presence that is increasingly close, empathetic and useful throughout the breastfeeding journey.
With Medela, motherhood can be experienced with support, freedom and peace of mind, thanks to technologies designed to simplify every moment of breastfeeding, without compromising on comfort or performance.
