Dorel Italia
strengthens its team and expands its collections
The year 2026 begins in the spirit of innovation and lightness for Dorel Italia, which, through its brands, aims to respond more and more precisely to the needs of contemporary families. Francesca Borri shares the latest updates, highlighting how the new year represents a major step forward, particularly in the mobility sector.
With an important innovation in the stroller category, Maxi-Cosi redefines the concept of lightness. The new ZERO-G travel system, weighing just 8.5 kg, combines the ultra-compact Fame Cabin stroller with the reclining Coral Slide Pro car seat, offering a unique mix of agility, style, and comfort for truly effortless mobility, explains Borri.
Alongside mobility, the play segment is also evolving thanks to Tiny Love, which introduces Farmers Funday, a collection designed to support early childhood development.
It’s a line inspired by farm life, featuring soft colors, cute animals, and playful sounds that encourage shared moments of exploration between parents and babies, she adds. These innovations will also take center stage at Toys & Baby Milano, a key event for the industry. During the exhibition, we will present innovations across all segments in which our brands operate—from car safety and home solutions to toys—with a particular focus on strollers, Borri continues.
Looking ahead, 2026 marks a strategic strengthening of the company’s presence in the Italian market.
We aim to grow thanks to an increasingly structured team, led by the new Country Sales Manager, Simona Facenda. In terms of collections, we will focus on expanding our stroller offering, with new color variants and innovative products, to respond ever more precisely to the needs of modern families, she concludes.
