Interbaby
growing with Interbaby, today and tomorrow
Italy is a strategic market for Interbaby, which aims to strengthen its presence across all regions. Toys & Baby Milano continues to be a key showcase in supporting this goal and consolidating the brand’s footprint in the country.
Interbaby confirms its position as one of the most comprehensive brands in the childcare sector, with a catalogue of over 2,500 references. “Our strength lies in offering an extremely broad and well-structured range, capable of meeting families’ needs at every stage,” explains Jose Alcover Chulvi, Export Manager at Interbaby. The offering ranges from bibs to bath towels, from sheets to quilts, including cot bumpers, pillows, protectors, bathrobes and sleeping bags, all the way to cribs, cots, safety barriers, seats, high chairs, strollers and prams. The catalogue is completed by blankets, plush toys, newborn sets, tableware, silicone items and rattles. The company is already looking to the future.
In 2026 we will continue to invest in innovation and in expanding our range, always maintaining high quality standards and a wide variety of products, without giving up competitive pricing, Alcover Chulvi emphasizes. This commitment will also be reflected in the new 2026 catalogue, which Interbaby will preview at Toys & Baby Milano. The catalogue, scheduled for April, will include new designs and new products, although it is still under development and not all launches have been fully defined yet. The trade fair represents a key moment in the brand’s strategy. Toys & Baby Milano is a strategic opportunity for us, as it allows us to showcase new products and further strengthen our presence in the market, says the Export Manager.
Among the main objectives for 2026 are consolidating international presence, with sales already active in 35 countries, and the continuous development of new products designed for modern families. “We want to strengthen our role as a point of reference in the childcare sector. In particular, for Italy our goal is to be present in all regions, and this is why Toys & Baby Milano represents a fundamental opportunity.”
