U. Borgonovo
story that sparks brilliance
2026 will be a turning point for us, mainly driven by the launch of new brands—a key strategic step in our growth path, says Valentina Luzi, Category Manager at Headu. These are innovative and distinctive projects that will allow us to open up to new channels and markets, while also reaching a more adult audience that is increasingly attentive to high-quality educational offerings. At the same time, we will continue to invest in developing our existing brands with significant new releases, further strengthening their positioning and recognizability.
At Toys & Baby Milano, Headu will present its main innovations.
It will be the official stage for unveiling our new brands—the real strategic highlight of the year, Luzi continues. At the same time, we will showcase major launches of new product lines and collections: for Headu, a line of wooden educational toys dedicated to early childhood and the ‘Scuola Stickers’ line for preschoolers; for Ludic, the new range of brain-training games Active Minds Forever and The Empathy Game, developed in collaboration with the ‘Io Sono Te’ team.
Looking ahead to the coming year, Luzi outlines the company’s strategic goals:
In 2026, we aim to strategically expand our portfolio through the introduction of new brands, new categories, and entry into new markets. At the same time, we want to decisively strengthen our educational positioning—already recognized and distinctive within our existing brands—consolidating our role as a reference point in educational innovation. With these initiatives, Headu is preparing to confirm its leadership in the educational games sector, combining innovation, quality, and a strong focus on the evolving needs of an increasingly broad audience.
