Danone
By the parents’ side with the Mellin and Aptamil brands
Danone is a global company with a unique food and drinks catalogue focusing on health, which includes the Mellin and Aptamil brands that address early childhood.
“With the Mellin and Aptamil brands we want to be by the Italian families’ side, aware that every parent’s experiences are unique and different”, says Chiara Errani, Head of Baby Nutrition, Danone Nutricia Spa Italia Società Benefit. “That’s why we undertake to offer constant support during the parenthood’s special journey with specific products for children, outcome of the most advanced nutritional research, which have been developed according to the highest quality and safety standards. Based on our long experience in research and innovation, including over 50 years of research on mother’s milk, we have recently launched Aptamil Tabs 2, the first and only follow-on formula in predosed tabs, an innovative and revolutionary format that assures a precise product dosage and allows to prepare the right bottle in the simplest and most functional way”.
The afternoon snack is essential to bring nourishments which are necessary for the child’s growth. Therefore, Mellin has taken care of developing a wide range of products that fit consumption both at home and outdoors: from snacks like chickpea pouffs, maize rings and pea wheels to rice biscuits, from minicrocks to fruit pouches, to bars.
“With the Mellin range we want to offer children a good, healthy and tasty snack”, points out Errani. “Our recipes are developed according to the nutritional needs in the various growth stages, following the latest scientific evidence. Our products are designed not only in compliance with the children’s food specific regulations but also in order to obtain simple and nutritious formulations in different and practical formats”.
