CreativaMente
new surprising and interactive games
Over 24 years CreativaMente, an Italian company, has been designing and distributing educational and family games and has been able to grow together with the market, establishing itself as a well-known brand in the business.
Nowadays the game environment is more and more dynamic and exacting: to propose new products is no longer enough, as it is necessary to come out with ideas that can surprise and offer ever different experiences, says Luca Cappello, General Manager. That is why we keep on evolving, following the market’s shifts but remaining loyal to our identity. The aim is to furtherly extend our audience and to win new targets without losing what has always distinguished us. At the root of it all there is our guiding rule: a great game. I mean, games that are well-finished as to contents and design, that are able to entertain, promote curiosity and create sharing moments between children and families.
At Toys & Baby Milano several new proposals will be introduced:
Among the main ones, ZipString, a surprising product that combines technology, play and visual wonder, announces Cappello.
It is a special string that appears to challenge gravity. ZipString flies, moves and can be steered with simple hand gestures, causing spectacular effects that immediately attract the attention of kids and adults.
During the fair the visitors will be able to discover and try it, besides booking it in advance as it is expected to be available on the shelves by June 2026. There will also be a preview of Tolki, the new interactive pen that gives voice to books. Audio contents are activated by touching the pages with Tolki, so that reading becomes an involving, multisensory experience.
This way, children may listen to stories, sounds and analyses while they read, making the reading experience even richer and more stimulating.
At our booth at the event it will be possible to see the product firsthand and book it in advance. First deliveries are expected by September 2026. A chance to find a new way of reading, listening and learning.
