Creardo
Wait for The Unexpected
“Wait for the Unexpected!” is the 2025 catchword of Creardo, a landmark for those who look for innovative, educational and family-oriented board games. The company, whose logo features a little man following a star, relies on a team of 30 professionals and fans of the Italian games environment who are engaged in developing original games and in seeking new talents in order to create unique and appealing game experiences.
“We design games with a strong experiential value, combining fun, learning and creativity”, says Emanuele Sassi Zanichelli, founder and CEO. “Every product of ours is born out of the match between innovative game design and passion for games as tools for socialization and growth. We cover three market segments in order to reach every kind of player. Kid+: board games designed for 4-5-6-years-old children (and older) and parents, aiding the development of coordination, attention and swiftness in a fun and involving way for adults too. Books to play with: album games with dynamic and fun adventures to play and create for an always different experience; a pencil, an eraser and a dice are all that is needed to start the adventure. Family and Family+: games for the whole family and board games for families and expert players”.
At Toys & Baby Milano there will be a chance to discover Creardo’s proposals at growing levels of difficulty and to be conquered by spiteful moles, pirates and disrespectful zombies. “That is not all”, adds Sassi Zanichelli. “Retailers will be offered an exclusive promotion plan with the opportunity to ask for Creardo’s Box Starter Kit and this way bring the unexpected among their customers”.
