Carrera-Revell
design, licenses and collectability
Creativity, style and global brands guide the 2026 strategy, with the goal of growing compared to 2025 thanks to the Kidult segment and new channels.
Speed, creativity and major licenses: 2026 for Carrera-Revell has begun in the name of innovation. Explaining the strategy is Luca De Carlo, Country Manager Italy:
This year we are focusing on iconic brands and on products capable of speaking to different audiences, from children to collectors. Among the key new launches is the license for Stitch for the battery-powered First tracks by Carrera, designed for younger children. He is a hugely loved character and perfect for introducing kids to the world of slot racing, explains De Carlo.
There is also room for creativity with Revell’s Wooden Flowers and Book Nooks, proposals with a strong aesthetic impact. Products featuring the new style guides of Mario and Sonic—evergreens of the entertainment world—are also part of the lineup. On the occasion of Toys Milano, the company is presenting these lines together with Revell’s Salamander, the 3D Puzzle and the remote-control product from One Piece, as well as celebrations for the 75th anniversary of the Model Kit.
The goal for 2026 is to grow compared to 2025 by focusing on our ‘Kidult’ products and by developing new distribution channels. It is a strategic segment in which we are investing decisively, concludes De Carlo.
