3D MADE
brings well-being into the world of toys
In 2026, the toy industry is preparing to welcome a new category destined to gain space on store shelves: fidget toys designed not only for fun, but also for well-being. This is the direction taken by 3D MADE, which will present its latest innovations at the upcoming edition of Toys & Baby Milano.
In 2026 we are bringing a real innovation to the toy world: the fidget toy becomes a new strategic shelf category, explain Elisa Ginanneschi and Fabio Di Francesco, founder and CEO of 3D MADE. With 3D MADE we combine what the market is looking for today—collectability, surprise, accessible pricing, and fast turnover—with a genuine added value: well-being and stress-relief functionality.
In Italy and across Europe, fidget toys have been known for years, but today they are evolving into structured retail products, with recognizable collections and a clear storytelling. “We are no longer talking about a passing impulse,” underline Ginanneschi and Di Francesco. “This is a line capable of generating returns, customer loyalty, and repeat purchases.”
Among the key products the company will present at Toys & Baby Milano are two items designed for strong commercial impact. The first is Dragon with Egg 2026, a surprise toy built around the discovery effect and the purchase experience. “The egg creates anticipation, surprise, and the desire to collect, making it a perfect product for window displays and gifting.”
The second new launch is Mini Collect, a line of mini animal-shaped fidget toys available in Real, Fantasy, and Special (rare) versions, sold in collectible blind bags ideal for checkout counters. “Mini Collect combines educational play—from animal recognition to the creation of imaginative environments—with a stress-relief function. They are cross-generational toys: loved by children, purchased by parents, and also collected by adults.” The company’s products are also the result of an Italian production chain that pays close attention to sustainability. “For 2026 we are bringing innovative toys to market designed for both play and well-being,” add Ginanneschi and Di Francesco.
Our production is Italian and sustainable, made with eco-friendly and durable materials. The goal for the coming year is clear: to strengthen the brand’s positioning in specialized retail. “We don’t want to be just another fidget,” they conclude. We want to be the brand that transforms a trend into a stable shelf category—capable of generating returns, loyalty, and differentiation—while showing that these products can also support concentration, mindful play, and inclusivity.
