Nuvita is the Italian brand of Anteprima Brands International, a group operating in global markets since 1994 and specialised in the development of innovative hi-tech and lifestyle products.
Headquartered in Malta with offices in Italy and Hong Kong, the company coordinates product development through a Research & Development centre in Asia and a European design team, with a focus on innovation, quality and functionality.
Over the past 10 years, Nuvita has established itself as one of the most dynamic brands in the baby sector, with a range of over 400 references across 10 categories covering every need of early childhood — from pregnancy and weaning to safety and travel.
Within this offering, Nuvita stands out in particular for its development of electric and technology-driven products — a core pillar of the brand’s positioning — designed to simplify the daily lives of parents by combining innovation, functionality and design.
The product offering is structured across three divisions — Nuvita Mum, Nuvita Baby and Nuvita Med — accompanying every stage of parenthood and family care.
With over 40 international awards — including the Loved by Parents Awards and the Mother & Baby Awards — Nuvita is today recognised as a benchmark brand for innovation and quality in the babycare industry.


