how it works
two editions that add a “PLUS” to your business.
To respond to the sector’s new information needs, in May 2020 TOYS & BABY MILANO launched its digital evolution: a platform specifically designed for the web that complements – without replacing – the experience and distinctive value of the physical edition.a.
edition 2025 data
+contacts +offers +opportunities +time
A space designed to enable companies and registered buyers to expand relationships, contacts, and business opportunities. The Digital Edition goes beyond geographical and time constraints, offering an additional service that fosters the meeting of supply and demand and stimulates new commercial synergies. It is the online extension of the in-person event, created to make the trade fair experience even more accessible, continuous, and effective.
The project is structured into two distinct digital moments, designed to support exhibitors and visitors before and after the event, creating a connection ecosystem that extends the value of trade fair participation over time.
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DIGITAL PREVIEW anticipates and prepares visitors for the event, offering a “taste” of the brands and products that will be showcased at the exhibition.
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DIGITAL PLUS It extends business opportunities by a further two weeks, allowing those who were unable to attend the in-person edition due to geographical or time constraints—as well as those who simply wish to retrieve information and contacts—to take advantage of the event.
digital preview
one month before the physical event
An effective planning tool that allows you to arrive at the trade fair fully prepared, a unique opportunity to preview collections, new releases, and products that will be showcased at the event.
During this period, it is possible to:
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discover exhibitors’ new proposals in advance
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identify the brands and products of greatest interest
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schedule meetings and optimize the in-person visit
digital plus
two weeks after the physical event
It extends the trade fair experience, offering additional opportunities for networking and exploration—ideal for those who could not attend in person or for those who wish to review information and contacts at their own pace, comfortably from their office.
During this period, it is possible to:
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evisit products and new releases presented at the fair
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reconnect with exhibitors
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further explore business opportunities even after the event has concluded