Bruder celebrates 100 years of entrepreneurial history this year. Perseverance and continuous development have shaped the company over the decades. A constant focus on the right products, the use of high-quality materials, and a practical approach have ultimately transformed BRUDER into a global player in the toy industry.
At the heart of every BRUDER effort is the child at play. Play is not an end in itself, but allows children to gain experiences in the adult world that contribute to their development. To promote this principle, BRUDER products are developed as “model-like toys.” Perfect replicas of the original, designed to encourage role play by imitating the real world; functional toys that help children understand technical concepts through hands-on exploration. Special attention is given to the balance between intuitive play functionality, model fidelity, and maximum durability. The company slogan “Just like the real thing” is symbolically reflected, especially in products from the professional series.
Ultimately, it is a mix of popular vehicles, highly visible to the public and therefore desired by children themselves, and internal synergies that allow for the responsible use of available resources.
In 2026 BRUDER is introducing 16 new products across various thematic worlds: an entire VarioCar fleet, a multifunctional vehicle in four versions, products in the agricultural world featuring DEUTZ-FAHR, and several new accessories. Finally, even the youngest BRUDER fans can look forward to new models in the ROADMAX vehicle range, themed around emergency services and construction.
